It rarely happens that an emerging new technology can be seen as a “game changer” for a whole industry. But I think this is the case when it comes to in-memory database systems. Tasks which took hours or days can now be executed in seconds which is the technical foundation for establishing completely new business ideas. It dramatically speeds up the execution time of data analytics and thereby creates a much greater experience for the end user on our Bigpoint Gaming Platform. The book “In-Memory Data Management – Technology and Applications” from Hasso Plattner and Alexander Zeier describes not only the technical foundations but also the implications for new exciting applications.